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FAQ |
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HOW ARE THE LEADS DELIVERED? |
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Leads are delivered via our traditional formats in excel or via the
online lead management tool we provide our
customers.
Optional requested formats include the
following:
 Email
(.csv or .pdf)
Outside CRM
Device (ie. Leads360, LeadMailbox, LeadROI)
HTTP
Post / Get / Batch
XML
Delivery
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HOW DO YOU GET STARTED? |
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At Lead Simplicity you can
signup online or give us a call and we would
be happy to discuss your
particular needs one-on-one and how we can best
be of service to help grow your company.
We’ll schedule a time to discuss your campaign
and the strategy that we will utilize. Then, we
hit the ground running on your behalf.
Finally, we send you a copy of our agreement –
this outlines the terms of your order, the
criteria you would like to target as well as an
indication of the cost for the program. |
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HOW DO WE PAY FOR LEADS? |
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Our activation and delivery of services requires
a lead account to be maintained with a cash
balance. This service fee can be paid multiple
ways, either check, check-by-fax, bank deposit
or wire transfer. |
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HOW MUCH WILL EACH LEAD COST? |
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All campaigns are custom designed (i.e. your industry: mortgage, debt,
insurance; as well as lead type: live-transfer,
verified hybrid leads, etc.) so that is
difficult to generalize.
However, the important
factors in setting the price will include media
costs, the degree of lead qualification
performed, and the level of filters applied.
Bear in mind that these referrals are hot and
highly motivated inquiries - the chance of
conversion is very high.
You should look at our
lead prices in the context of two things:
1) The
"lifetime value of a client",
2) "the cost per
client acquisition" from your other sources of
inquiries. |
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WHAT ABOUT THE QUALITY OF THE LEADS? |
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All leads will be pre-qualified through the use
of a detailed registration form, utilizing
mandatory fields, designed in conjunction with
your information needs.
Typically we
find that when consumers are keen to obtain
further/product service information they are
very happy to answer detailed questions. To
ensure that leads are high quality, not only
will they be pre-qualified as described, but
also we will endeavor to remove all duplicates
and clear out false leads on a daily basis before
they are sent to you. |
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HOW ABOUT THE VOLUME OF LEADS? |
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The power of utilizing response based marketing
channels means that consumers can respond 24
hours a day, 7 days a week. Typically, we will
therefore send you as many qualified leads as
are generated by the campaigns. We are happy to
discuss the delivery of a fixed number of leads
(subject to a minimum contract value), but it is
not possible to regulate the rate at which leads
are generated. The model works best for
businesses that do not have a significant limit
to the volume of sales leads they can process. |
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HOW DO I KNOW I WILL OBTAIN VALUE FOR MY MONEY
FROM THESE LEADS? |
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The best way for both parties to answer this
question is to enter into an initial contract
for a fixed number of leads at a fixed price
that would run for a certain duration of time,
for instance 1 month or so. This allows both
parties to analyze critical variables such as
lead-to-app rates, advertising conversion rates,
inquiry conversion rates, etc. to determine the
mutual profitability of the relationship. After
the initial contract, the terms can be discussed
to ensure that a viable long term relationship
is formed. |
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WHAT ABOUT THE GEOGRAPHIC SPREAD OF LEADS? |
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Our telemarketing and response based efforts
tend to be state specific and as such, leads are
generated throughout the entire United States.
You need to be comfortable that your business
can service leads for the whole or a large
sub-region of the U.S.
Due to the limitations
of data for certain "niche" geographical areas, anything less than this cannot be
managed economically, without incurring
additional fees for us to aggregate special
targeted data. Thus, it can be possible to focus
a campaign on a regional or area-code basis. If you would like additional
information, please contact us via our
inquiry form or give us a call at 1-866-485-6330. |
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