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An Important Message about the Economy and Your Business |
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Debt, mortgage and insurance companies across America are asking
themselves,
"How are we going to make it in this bad economy?”
Their initial reaction is to cut back or stop marketing,
but that only makes matters worse...much worse. When sales
makeup over 85% of most business' revenue and are the backbone
of you and your employees salaries. It then becomes
fundamentally apparent that new lead aggregation and prospect
acquisitions play major roles in the overall success of your
business.
Additionally, by abandoning your marketing efforts you
have essentially handed your earnings over to your competitor. A study
conducted by the Wall Street Journal
illustrates just how detrimental marketing and lead generation
becomes to any business especially during times of economic
strife:
“An analysis of 600
businesses in the 1981-1982 recession found companies which
maintained or increased their marketing expenditures during this
slow period averaged new sales growth of 275% between
1981-1985. Companies which cut back on their marketing averaged
just 19% sales growth during the same period.”
(WSJ - 12/08)
The truth is your business can’t afford not to market. Why you
might ask? Because it’s extremely difficult to crawl out of a
sales hole by cutting back on sales and marketing when they have
become the bloodline of any business.
Did you know
that bad economic times represent an opportunity to grow your
company, sales and add new customers? |
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There are two
primary reasons for this: |
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First,
although fewer “buying prospects” exist in poor economic
times, there are still plenty of prospects who are
buying your type of product or service. They’re simply
harder to find and don’t respond to the same old
marketing techniques and strategies that worked in good
economic times. |
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Second, most of your competitors will probably decide to
sit on the sidelines until “things get better.” This means
fewer competitors are vying for your prospects’ business which
translates into a big opportunity for your company. |
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Sales Growth Assessment |
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Lead Simplicity, Inc. has helped 650+ small and mid-size
companies and Fortune 500 businesses add millions of dollars in
new sales.
We carry an
array of effective tools and will
share proven, “thinking-outside-the-box” solutions to address
your sales and marketing challenges to grow your business. |
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Cost Per Acquisition ($) |
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In case you’re wondering about cost, working with Lead
Simplicity, Inc. is extremely affordable. We possess a realm of
different programs and our experience
produces optimal results that you can choose to engage in only when your need and budget allows.
To learn more or get started, please contact us today at
1-866-485-6330. |
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